CherryCraft® European Tart Cherry Extract is a protected trademark officially licensed by IPRONA, a family business with strong ties to its home in the Italian Alps and the courage to innovate.
We have used the mix of tradition, constant effort and novel technology that define IPRONA to build a product portfolio that features berry extracts, infusions and food colouring alongside berry, citrus and tropical fruit concentrates and individual compounds tailored to customer needs.
Since our foundation in 1981, IPRONA has worked to become a leader in fruit processing and pioneer in the use of novel, gentle technologies that capture the best of natural products in ingredients for the global nutraceutical market. The successful execution of that strategy has brought growth and success. Yet, IPRONA has remained focused on its core values.
Everyone at IPRONA, from the owner’s family to the newest member of staff, is focused on being a reliable partner that lives up to their responsibilities. That ethos means we engage in open, honest communication, fully control the supply chain and standardize quality, all while being guided by a focus on delivering the products our partners and their customers want.
We are principled and authentic. In all actions and relationships, we maintain the highest standards of integrity to ensure we are a first-class partner to clients, employees and suppliers.
We guarantee unwavering product and service quality. To ensure long-term continuity, we standardize products, build strong customer relationships and adopt sustainable practices.
Everything we take from nature is of the highest quality. That commitment, coupled to a similarly uncompromising focus on service quality, is a key enabler of the long-term partnerships that are central to our strategy.
Fruit is our passion. Every piece of fruit is treated gently using exclusive, natural processes to create a premium product that captures what is special and authentic about a raw material.
We are constantly striving to minimize our impact on the environment. Our belief in helping to make the world healthier drives us to innovate to cut energy consumption, reduce waste and develop new, greener solutions.